Netconcepts

Clients Reveal their Success Secrets

Netconcepts — Thu, 01 Jan 2004 00:00:00 +0000

As you might imagine, most organizations are reluctant to share publicly the strategies and tactics that have given them an edge over their competitors online. So it is a testament to our clients’ generosity and commitment to partnership that they have graciously granted us permission to publish this inside view of their SEO, e-marketing and web development initiatives.

Below you will find a selection of case studies from some of these valued clients.

SEO Through Blogs & Feeds

Stephan Spencer — Mon, 08 Dec 2008 02:50:37 +0000

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Moderator:
Rebecca Lieb, Contributing Editor, ClickZ

Speakers:
Lee Odden, CEO, TopRank Online Marketing
Sally Falkow, President, PRESSfeed
Stephan Spencer, Founder & President, Netconcepts, LLC

Advanced Link Building

Patricia Fusco — Mon, 08 Dec 2008 02:48:50 +0000

How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session. This session is designed for experienced marketers. Beginners should only attend if they’ve gone through the Link Building Basics session earlier in the day.

Moderator:
PJ Fusco, Natural Search Director, Netconcepts

Speakers:
Michael Gray, President, Atlas Web Service
Wil Reynolds, Founder, SEER Interactive
Chris Boggs, Manager, SEO, Brulant, Inc., recently acquired by Rosetta

Link Building Basics

Patricia Fusco — Mon, 08 Dec 2008 02:47:16 +0000

Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.

Moderator:
Jennifer Evans Laycock, Editor-in-Chief, Search Engine Guide

Speakers:
Jeff Quipp, President & CEO, Search Engine People
PJ Fusco, Natural Search Director, Netconcepts
Jody Farmer, VP, Strategic Marketing, CreditCards.com
Sharad Verma, Senior Product Manager, Yahoo! Search Technology

New tricks for Old Pueblo

Stephan Spencer — Sun, 07 Dec 2008 18:55:20 +0000

In this article on Multichannel Merchant, Netconcepts founder and President Stephan Spencer sits down with Amy Africa to review Old Pueblo Traders, an eCommerce clothing site. Stephan’s contribution discusses key concepts in SEO like this one:

In my brief tour of Oldpueblotraders.com, I found plenty of opportunities for major traffic gains through search engine optimization. The first one became immediately obvious as I was loading the home page. Directing my Web browser to load http://www.oldpueblotraders.com/, I was immediately redirected to http://www.oldpueblotraders.com/pagebuilder/.

Unfortunately, the type of redirect used was a temporary one (302) instead of a permanent one (301). I discovered this through the use of a server header checker (http://www.webrankinfo.com/english/tools/server-header.php) A 301 redirect passes PageRank and link popularity to the destination URL, whereas a 302 redirect does not. Luckily, this is an easy thing to fix.

For more about this eCommerce website audit, visit the original article on Multichannel Merchant here.

Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO

Stephan Spencer — Wed, 12 Nov 2008 21:41:18 +0000

Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Speakers:
Rick Klau, Strategic Partner Development, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision, LLC
Lee Odden, President, TopRank Online Marketing

Link Building - Resources for Acquiring Links

Netconcepts — Fri, 17 Oct 2008 18:56:13 +0000

Want to learn about link building? For your edification, we’ve assembled a library of link building resources and grouped them by category:

Screencasts (archived webinars)
Podcasts
Articles

Or, simply browse the selection below…

Blog Monetization: From Soup to Nuts

Stephan Spencer — Mon, 13 Oct 2008 15:08:03 +0000

Get the nuts-and-bolts of how to turn a blog into a “profit center” - generating wildly positive ROI by making sales, attracting leads, and generating ad and affiliate revenue. Our panel of expert money-making bloggers will share step-by-step advice, most profitable tricks of the trade, pitfalls, hazards, resources required.

Learn…

Learn how to diversify and supercharge your blog’s revenue streams
Leverage others’ blogs for your own gain
Maximize your blog’s search visibility and traffic

Moderator:
Stephan Spencer, President, Netconcepts

Panelists:
Jeremy Schoemaker, Founder, ShoeMoney Media
Duane Forrester, Senior Program Manager (SEO), Microsoft, and author of How to Make Money with Your Blog
Steve Spangler, CEO, Steve Spangler Science
Chloe Spencer, Blogger, Neopets Fanatic.com

External Linking Tactics

Jeff Muendel — Tue, 07 Oct 2008 14:26:04 +0000

This session looks at how to improve site ranking by gaining links from sites across the web.

Moderator:
Detlev Johnson, CEO, SearchReturn

Speakers:
Rand Fishkin, CEO, SEOmoz
Debra Mastaler, President, Alliance-Link
Roger Montti, Owner, martinibuster
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
Eric Ward, CEO, EricWard.com

Search Engine Optimization, SEM & New Media

Stephan Spencer — Fri, 19 Sep 2008 14:00:44 +0000

Panelists:
Brian Clark, Copyblogger
Michael Gray, Atlas Web Service
Lee Odden, TopRank
Stephan Spencer, Netconcepts